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October 12, 2022 Audrey Kearns

Event Design Strategy

Why Environments and Engagements Matter

Event environments and engagements are symbiotic. They are both methods to emotionally connect with your attendees, but are distinctive in nature. They are equally important. To boost attendee satisfaction and participation while achieving event objectives, consider using environments and engagements at your event.

Environments have the power to transport attendees to different places, removing them from their daily routines by igniting a unique emotional response. So much of what makes an event matter is the reaction that people have. A great environment is all encompassing, from the visuals to the sounds, the scents to the feeling. An event that appeals to all the senses will captivate your attendees and build anticipation for what is to come.

Engagements are the active components of the event, the tailored moments that invites attendees to participate. Successful engagements are personalized to the attendees. The consider what attendees like to do and what motivates them to participate. Engagements, created with event goals in mind, should always point back to achieving event objectives. When done well, engagements deliver the message to participants in such a way that aligns with their values and also allows them to get physically and emotionally involved.

When event design utilizes both environments and engagements into one seamless experience, attendees and stakeholders will be delighted! Building an emotional connection with attendees is a powerful way to boost attendee satisfaction, increase participation, create memorable experiences and achieve desired results.

At BeEvents, we approach each project with curiosity and empathy. Creating a unique vision for what an experience could be and organizing content in new and captivating ways. Our design process will give you confidence to do what needs to be done, even if you haven’t done it before. We are experts in our craft and delight in being your guide to making remarkable events. We care about creating an experience your guests will love as much as you do.

When you invest in expert design to guide your planning, and rely on professional production to get the details right, you are guaranteed to reach your company’s goals and add value to the event experience. We’d love to learn more about your upcoming event! Schedule a discovery call with our Director of Business Development, Caroline Correia to get the conversation started!

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