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Brand Activation

Final Four Pre-Game Parties

Turner / CBS Sports

Photo credits:

Anna Grinets Photography
Brand Activation

Final Four Pre-Game Parties

Turner / CBS Sports

The Brief

Turner Studios headquartered in Atlanta, needed a Minneapolis agency they could trust to design and produce an interactive fan experience for their Final Four Pre-Game Events.

Our Work

Design | Build | Production | Logistics

Design a 2-day 1,500 person hospitality event that pushes the boundaries of prior Final Four tournament pre-game events. Our Ultimate Fan Cave experience included 30 activations. An inventive layout moved fans of all ages through 3 environments.  The center court space was out-fitted with a 12-foot basketball hoop suspended over the bar and a digital 360-degree gif booth that virtually put guests on the Final Four court.  Our Northern MN lodge served hot cocoa topped with marshmallow selfies. And finally, in the ice room, guests could compete in curling, ice hockey and shuffleboard.  All-in-all, creating a memorable visitor experience in the land of 10,000 lakes.

The Experience

The Ultimate Fan Cave was a “slam dunk” experience winning the appreciation of both new and repeat visitors to the Final Four festivities.  The Turner Studios team was delighted with guest reactions and the ease in which the experience was concepted and brought to life.  An MVP shout out for BeEvents resulted on social media channels as The Ultimate Fan Cave became quite the hoopla aside from the games themselves.


Tator Tots served


Hammerschllagen injuries


Courtside 360 gif-both impressions