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Corporate Event

Feeling Minnesotan

Super Bowl Host Committee

Photo credits:

Lauren B Photography
Corporate Event

Feeling Minnesotan

Super Bowl Host Committee

The Brief

Create an unexpected Minnesota experience for 100 sports executives and corporate sponsors in anticipation of a major sporting event. Redefine misconceptions of Minnesota as a fly-over destination. Showcase high caliber  event and entertainment talent in Minnesota working within the “BOLD North” theme.

Our Work

Design | Production | Logistics

Design a journey through 3 Minnesota experiences each with unique food and entertainment. Over time unveil a glamorized ice house, an upscale cabin and a vibrant lounge under a projected sky of the northern lights. First, change the perception of “Ice House” from a frozen fishing moment into a glamorous, luxurious lounge. Welcome guests with whimsical stilt-walkers, aerialist bartenders pouring champagne from above and a performer inside a life-size snow globe. Make oversize ice walls that double as frozen drink dispensers and fireplace photo / video op. Turn heads with inventive upscale cuisine for refined palettes and custom fashion illustration. Proceed to a northwoods cabin with a luxe twist. Replace kitsch decor with leather sofas, crafted whiskey cocktails, and a canoe chandelier. Finally open the curtain to a northern lights lounge enveloped in hues of blue and purple while an aurora borealis simulation swirls and a stunning crescendo of fire-dancers and aerialists wow guests. A rockin all-female cover band keeps them dancing all night.

The Experience

The event was a delight to the senses in every way. From the moment guests entered the venue, they were led on a progressive journey of Minnesotan experiences including entertainment, food and beverage, and décor. Guests felt energized & elated with their Minnesota hosts. The client was so thrilled with the reaction to the event, they asked to repeat the event for all corporate sponsors.


Cocktail mixers frozen in ice


Hand drawn fashion illustrations of guests


Mini Pot Pies